Elle Tries F-Commerce, Launches Shoppable Trend Guide

Elle has launched a shoppable trend guide on Facebook in the latest e-commerce initiative within the magazine industry. The guide, embedded as a tab on Elle's Facebook page, invites shoppers to navigate six editorially chosen spring trends, including floral, nautical and ladylike. Users can click “love,” “want, “own” or “buy!” on each product page. By default, all interactions with the app are shared automatically on their Facebook Timeline, so even if users don’t make a purchase, they can inadvertently draw curious friends in to interact with the app. Users can also click to buy each product on the retailer’s website.