Ella Moss Opens First-Ever Store

Ella Moss, a division of Greensboro, N.C.-based branded apparel company VF Corp., opened its first-ever, bricks-and-mortar store at the Fashion Island shopping mall in Newport Beach, Calif., on Sept. 9, according to www.wwd.com. The 1,400-sq.-ft. store is the first of what is expected to be a dozen over the next five years, according to Jonathan Saven, president of Ella Moss and Splendid. "The brand has been around for 10 years, and it has been growing for 10 years," Saven said. "We felt like our entrance into retail as a business was a natural move." Standout store design elements include