8 Ways to Prove to Google You're a ‘True Merchant’

This past week there was big news from SXSW of great interest to e-tailers: First, Google's latest Panda Update will roll out in just a few days. Second, Google is further tweaking its anti-spam algorithm to prune the ranks of "unreliable" e-commerce sites. Of course, Google has been working to create an algorithmic way of determining merchant quality for some time. Much of the impetus for its initial work came from a 2010 investigative report in The New York Times recounting — in horrifying detail — the success of a shady Brooklyn sunglass merchant.