eBay Runs March Madness Marketing Campaign

eBay is running a March Madness marketing campaign through April 4 to coincide with the NCAA college basketball tournament. The campaign includes marketing on the homepage that promotes electronics, sports apparel, sports memorabilia and tickets and a dedicated NCAA tournament page for direct links to team merchandise. eBay will also run email marketing and Internet advertising promotions as well as March Madness promotions on its Daily Deals page. After teams have been selected eBay will run social media promotions using