eBay Looks to Apple for E-Commerce Guidance

With the hiring of one of Apple's e-commerce leaders, eBay is looking to expand its presence in the mobile shopping segment and steer the company's global expansion. In early November, RJ Pittman will join eBay as the first chief product officer of eBay's Marketplaces division. In an email, Pittman was cagey about the particulars of his mission, talking somewhat vaguely of plans "to streamline buyer and seller experiences and functionality" and "working to further simplify buying and selling," though he indicated that he has designs on advancing eBay's work in mobile commerce and the company's international development.