eBay Holds Twitter Party to Attract Holiday Shoppers
eBay is extending its holiday marketing campaign to include an event on social networking site Twitter, where it will host a chat about holiday gifting. The eBay Holiday Party takes place between 9 am - 4 pm PST on Monday, November 21. eBay will give away a $100 gift card each hour during the chat and is using the Bumebox.com platform to host the event. Users can go to eBay.com/holidayparty and join the chat by using the Twitter hashtag #eBayHoliday. Each hour will be devoted to a specific category - for example, the chat will focus on "eBay Toys"