eBay Acquires Technology Firm to Translate Seller Listings Globally

eBay announced plans to acquire AppTek to help it translate its 650 million individual listings into multiple languages as the company pursues its cross-border strategy. Global expansion is a key priority for eBay, which said 20 percent of its transactions occur across borders, and one of every three new users to eBay comes through a cross-border transaction — a disproportionate share of those new users coming from BRIC (Brazil, Russia, India, China) and emerging markets.