E-Tailers Embrace Same-Day Delivery, But U.S. Shoppers Shrug

Same-day delivery, one of the hottest e-commerce trends, is too expensive for most U.S. consumers, raising the risk that this turns into another online shopping fad that goes cold, according to a survey released on Tuesday. The Boston Consulting Group recently asked 1,500 U.S. consumers what would get them to shop more online and only 9 percent cited same-day delivery. Almost three-quarters said free delivery would do the trick, while half of the respondents said lower prices.