Duane Reade Stores Will Be Co-Branded With Walgreens

New York City's iconic Duane Reade drugstore nameplate looks like it's getting downgraded. At a new store on Seventh Avenue just north of 34th Street, the sign in front reads, "Duane Reade by Walgreens." It's the first time the brand has been forced to share billing with its corporate parent. Walgreen Co. bought the 54-year-old Duane Reade for $1.08 billion in 2010.