DSW Tries to Increase E-Sales in Stores

DSW Spokeswoman Christina Cheng explains it this way: "If you happen to be in a store and it didn't have your size, store associates can look up the store within the nearest proximity and complete the sale for you from that location in a seamless transaction." VendorNet, a web-based supply chain management firm, and its StoreNet software represent the engine behind the online sales concept.