Dreams Partners With Indiana University to Launch Online Fan Shop

Dreams, a technology-driven, multichannel retailer focused on the licensed sports products industry, has launched Indiana University’s online merchandise store at www.indianauniversitystore.com. The site consists of an assortment of hard and soft goods, including apparel, headwear, gifts, novelties, home décor and collectibles. The site is supported by Dreams’ online marketing and proprietary e-commerce technology.