Do Specialty Shops Make Sense Inside Macy's?
Department stores have always been known for their mighty merchants. But Macy's, the largest operator, has lately been getting help from some specialists inside the mall. In early August, Lids, the retailer of caps and apparel for sports fans, reached an agreement to open licensed team merchandise departments in Macy's stores and online under the name of Locker Room by Lids. The departments, located in about 150 markets covering major professional sports teams and colleges, will be operated by Lids.