Disney Store POS Rollout Boosts Sales 25% at Upgraded Sites

The rollout of a new point-of-sale system integrated with iPod Touch devices for store associates was the centerpiece of a major technology upgrade/remodeling initiative at 320 Disney Store locations. Customer traffic in the remodeled stores has increased 20 percent and sales have climbed 25 percent, according to Ron Johnson, director of technology for Disney Stores. Implementation of the Oracle POS system began in June 2009 and was completed in 18 months.