Digital Coupon Users are Big Spenders, Study Finds

According to research conducted for Coupons.com, a growing number of consumers are seeking out and using digital coupons. These same consumers, it turns out, are highly educated, affluent and big shoppers. According to the research conducted by GfK Knowledge Networks, digital coupon users make 69 shopping trips per year compared to 57 for the average shopper; spend $55.05 per trip vs. $44.87 for those not using digital coupons; and plan to go shopping within two days of either printing out a coupon from a site such as Coupons.com or downloading the offer to a loyalty card.