Destination XL Focuses Marketing Efforts With Hyperpersonalized Email

Big and tall men's retailer Destination XL Group is using CQuotient's advanced machine learning and predictive algorithms to create email campaigns tailored to individual shoppers at its physical stores and e-commerce sites. According to a recent survey of shoppers in the US and UK, 48 percent of respondents listed email as their communication channel of choice. Recognizing this preference among its own shoppers, Destination XL Group has teamed up with CQuotient to augment the benefits of its existing email marketing campaigns by taking a hyper-personalized approach.