Debenhams Launches Augmented Reality Pop-Up Store

British department store Debenhams launched an augmented reality pop-up store service where shoppers can try on outfits near the U.K.’s tourist attractions. Shoppers with an iPhone or iPad 2 can use their device to scan the scene around five famous landmarks to find the store’s selection of party dresses — and once located, they can virtually try them on a picture of themselves, share and even order.