CVS takes personalization to next level with new CVS.com site

Woonsocket, R.I. -- CVS/pharmacy officially unveiled on Thursday a new personalized digital experience on CVS.com, which features extensive health information and resources in addition to customized deals and savings information. “It is one step of many that is focused on creating the most personalized and accessible shopping experience. … After 14 years of ExtraCare’s track record, we are uniquely positioned to make sure that the logic and the thinking and the insights that we have really pay off for the customer, both in terms of their health objectives and their savings objectives,” Rob Price, senior VP and CMO for