CVS Mobile Strategy Delivers 250% Jump in Traffic
Wellness, beauty and pharmacy retailer CVS continues to drive operational efficiency and execution, as well as further investments in innovation to meet the changing needs of today's customers. With building block strategies in place, including enhancements in the customer experience, digital and mobile initiatives, the retailer plans a strong outlook for 2014 and beyond. The retailer has significantly invested in digital capabilities for a stronger integrated multichannel offering. Going forward, CVS will maintain continuous improvement with investments to improve cost structure and service to customers.