CPG Brands Bridge the Gap Between E-Commerce Shoppers and Buyers

Grocery shoppers are already using digital in myriad ways, from product research to purchasing groceries online for at-home delivery or in-store pickup. Meanwhile, brands have been building robust websites, as well as employing video and social media to market their products. For shoppers, however, the divide between using digital to research products and actually buying them remains wide, according to a new eMarketer report, CPG's Digital Conundrum: Turning Digital Shoppers into Digital Buyers. Nonetheless, the consumer product goods (CPG) category is poised for significant growth in online sales.