Controversy Erupts Over Kmart's Joe Boxer Christmas Commercial
A new Kmart commercial that depicts a group of men in boxer shorts shaking their bodies to a commonly sung Christmas carol has some viewers upset. The 55-second ad created an online maelstrom when it was aired on national TV. The commercial, dubbed "Show Your Joe," begins with a wide-angle shot of six men, who appear to be dressed in tuxedos, standing behind a curtain while ringing bells. However, a few seconds into the clip the curtain is whisked away, revealing the mens’ bottoms are clad in Joe Boxer underwear.