The Container Store Targets Consumers With Themed Digital Catalogs
The Container Store is introducing themed, interactive digital catalogs to highlight different subsets of its eclectic mix of storage and organization products. A new web-based catalog will be published every six weeks, allowing the retailer to more effectively target specific audiences or shopping seasons. The Container Store also plans to expand into mobile and social channels and integrate features such as audio and video. The newest catalog, Go Organized! Travel Sale, features luggage and travel accessories, with a design that's both online- and tablet-friendly.