Chico's Puts the Pedal to the Metal on Omnichannel
Central to its long-term growth strategy is Chico's omnichannel initiatives. The retailer invests in technology that allows its customers to shop how, when and where she chooses to shop. To fully integrate community, content and commerce on all customers’ devices and in the boutique she favors, Chico's is focused on a cloud-based digital retail theater. It's become increasingly important to blend the online and in-store experience. For several years now, Chico's has taken advantage of its e-commerce assortment in the distribution center, enabling it to fulfill orders from other stores.