Check-In Cheating: Retail Mobile Systems Easily Tricked, Reports StorefrontBacktalk

Mobile retail check-in company Shopkick, which argued to retailers that only its mobile system could make sure that consumers "are actually present within their store," is getting hit by fraudsters allowing anyone to get points for visiting retailers, whether or not they actually did, StorefrontBacktalk reports. Some of the nation's largest retail brands use Shopkick's system, including Best Buy, Target, Macy's, Crate & Barrel, Sports Authority, American Eagle Outfitters and Wet Seal.