CEO Seeks to Redefine GNC’s Customer Experience

Three months into his tenure as CEO for wellness and supplement retailer GNC, Mike Archbold could hardly sound more optimistic about the company and the business. "There are so many great things about this brand," said Mr. Archbold, 54, citing GNC's position as market leader and its strong cash flow, as well as customers whom he declared "the most loyal in the industry." Yet, when Mr. Archbold's appointment was announced in early August, the company's recent history prompted one website to blare: "Michael Archbold takes the hot seat."