Casual Male Retail Group's chief executive said he hopes the company's new Destination XL stores will increase its market share by attracting the "smaller big-guy." "We do not have a big market share in the smaller sizes and that's a huge win for us if we can get it because it's a high percentage of the big and tall market," Chief Executive David Levin said. The retailer, which operates Casual Male XL retail and outlet stores and higher-end Rochester Clothing stores as well as a catalog and online business, plans to open four Destination XL stores during the fiscal second and third quarters. The stores represent a new direction for the company. Levin said he expects the increased product mix at Destination XL stores to attract a new customer and result in existing customers spending more.