Casual Male DXL Creates Promotional Signage In-Store

Specialty men's apparel retailer Destination XL is printing color shelf-edge product signs using AccessVia Web dSignShop. The Casual Male-owned chain prints signs in-store on an as-needed basis. Store managers can change promotions quickly, providing for responsive pricing and flexible merchandising programs. The platform also provides DXL with analysis and reports of store activity as well as intelligence on how promotions impacted sales.