How Stuart Weitzman Used Facebook to Test International Markets
Companies all over the world are using Facebook's simplified ad units to gain new customers or grow more exposure for their brand. Stuart Weitzman, a high-end shoe company, has used Facebook to learn more about how it's liked in other countries. With this data in mind, Weitzman enhanced its brick-and-mortar presence in Dubai and Mexico, among other places. Working with social media monetization firm SocialFlow, Stuart Weitzman learned more through Facebook about its popularity in other markets, and then expanded its presence in countries where the Facebook metrics were more positive.