Can Instagram Save This Aging Teen Retailer?
Some of America's largest teen fashion retailers have been abandoned by young customers and investors alike. Can social media give them a chance of survival? Very little has gone right for teen fashion retailers in the last few years. Youth unemployment remains elevated, putting sales under pressure and compelling retailers to offer steep discounts. Competition has also heated up, with a group of fashion-forward companies like Forever 21, H&M and Uniqlo winning market share from brands that were once wildly popular.