Can Amazon Become a Fashion Destination?
It's hard to get Amazon.com to share information about past performance or future strategy, so a post titled "Amazon Says its Fashion Strategy Doesn't Involve Luxury Brands" sounded like someone got the company to open up a bit. That article linked to an interview with Amazon Fashion President Cathy Beaudoin in Business of Fashion. It smartly pointed out the appeal of fashion to the e-commerce marketplace: "Amazon's costs are about the same no matter what it ships, meaning its gross profit per unit is much higher on high-margin fashion items than books, for example." However, Amazon isn't the first site fashionistas might think of when shopping for haute couture.