Cabela's New Chapter of Omnichannel Growth

Cabela's begins a new chapter of omnichannel growth as it sets the focus for 2013 on investments including price optimization, SKU profitability and the many parts omnichannel fulfillment. In the next 12 months to 16 months, the retailer will deploy three different technology enhancements: the first being price optimization, second is around net SKU profitability and third is omnichannel fulfillment.