Buy.com Opens 3P Seller Marketplace to Japanese Shoppers

Buy.com will begin offering international shipping of its marketplace products to Japan through Rakuten Ichiba, Rakuten's Japanese mall that combines shopping with entertainment. Rakuten acquired Buy.com last year for $250 million. Buy.com is offering Easy International Forwarding service to Japan on Import.Buy.com, where the exchange rate will be automatically calculated for shoppers upon checkout. The Easy International Forwarding platform will be available in the coming weeks for Buy.com's third-party sellers. Rakuten Ichiba has nearly 70 million buyers. Buy.com will translate and facilitate customer service inquiries for its third-party merchants.