Burned by Daily-Deal Craze, Small Businesses Get Savvy
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Retailers have learned the hard way that coupon sites like Groupon don't always deliver such a sweet deal. The small businesses that feed the "deal-a-day" websites are getting more sophisticated in how they structure their offers, and with whom. In the past, merchants regularly absorbed as much as 75 percent of a deal's cost and often saw little in the way of repeat business.