Burberry Drives Revenue and Loyalty With iPads

Burberry is known worldwide for its luxury retail experience, but now the brand ups the ante with an iPad deployment to include loyalty, clienteling and a personalized in-store experience. The retailer has fully embraced and invested in digital, both online and offline, a point of differentiation from many of its peers. iPads continue to encourage results in-store, which now comprise almost 30 percent of the online business. The new clienteling tool is live in more than 300 stores. Customers can also choose to buy a product online and collect it in-store at more than 80 locations globally.