Burberry is known worldwide for its luxury retail experience, but now the brand ups the ante with an iPad deployment to include loyalty, clienteling and a personalized in-store experience. The retailer has fully embraced and invested in digital, both online and offline, a point of differentiation from many of its peers. iPads continue to encourage results in-store, which now comprise almost 30 percent of the online business. The new clienteling tool is live in more than 300 stores. Customers can also choose to buy a product online and collect it in-store at more than 80 locations globally.