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British apparel brand Burberry is allowing consumers to purchase pieces from its fall menswear collection immediately after the runway show. Consumers were able to "Shop the Runway" following the brand's London Fashion Week show Jan. 8, and the collection will be available through Jan. 22. By shortening the time between collection presentation and commerce, Burberry is able to give consumers a unique experience of owning an item long before it hits store shelves.
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