Bonobos Opens Stores That Don't Sell Anything
Folks who walk into a Bonobos Guideshop can't help but notice one thing: There's hardly any merchandise. That's on purpose. Bonobos (say "bu-NO-bos") Guideshops are men's clothing stores that basically don't sell anything. Consumers can try stuff on for size, put outfits together and get advice from salespeople. But if they like it, they've got to order it on the Bonobos website. This small store is a big deal. If other stores catch on — and it may be more of a question of when than if — this could ultimately change the business model for the nation's retail establishments.