Bon-Ton E-commerce Sales Rise 108% in Q4 2010

Bon-Ton reported a 108% increase in e-commerce sales in the fourth quarter of 2010, more than doubling the prior-year period and finishing the year with a larger sales volume than any of its brick-and-mortar stores. Bon-Ton plans to expand e-commerce in 2011 by improving its website and expanding distribution centers. "Over the past three years, we have taken the necessary steps to navigate the company through a challenging economic period," said Bud Bergen, president and CEO of Bon-Ton, in a release. "In 2011, we believe we have many opportunities for top-line growth and increased profitability by tailoring our merchandise