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In addition to co-opting Warby Parker's business idea, Bluefly's just-launched e-commerce site Eyefly also stole Warby Parker's product shots. It seemed pretty outrageous — not just the big company ripping of the little guy, but to add insult to injury, Bluefly was doing something mean to a do-good organization (for every pair of glasses they sell, Warby Parker donates one pair of glasses to someone in need).
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