Blue Nile Launches Japanese Language Site

Blue Nile, Inc. , the leading online retailer of diamonds and fine jewelry, today announced the launch of a Japanese language version of its website. The new site allows customers in Japan to shop on Blue Nile in their native language for the first time. Second to only the United States, Japan is the largest luxury goods market in the world and accounts for 10 percent of diamond jewelry sales. "Blue Nile began serving Japan in 2008, and has developed a loyal customer following over the last four years," said Vijay Talwar, Blue Nile President.