Black Friday Sales Down More Than $1 Billion
Shoppers this year still wanted to get a head start on their holiday gift list on Black Friday, but overall were less willing to brave the crowds. Sales on Thanksgiving and Black Friday both fell in stores this year, with a growing amount of people pursuing their discounts online instead. Brick-and-mortar sales on Black Friday fell from $11.6 billion in 2014 to $10.4 billion in 2015, according to the retail researcher ShopperTrak. Sales on Thanksgiving fell from just over $2 billion to $1.8 billion. Both decreases are attributed to the increase in online sales, the Associated Press reports.