Black Friday’s Permanent Scars?

Black Friday is dead. While the death might seem to have been breathtaking and quick — a drastic 11 percent drop in sales over Thanksgiving weekend — it was actually a long time coming, and the scars from the experience promise to shape retail's future for a long time to come. In 2012, RSR declared Black Friday to be dead. My personal argument ran like this: consumers have total transparency into Black Friday prices weeks, if not months, in advance. This means there's no incentive for consumers to wait for Black Friday if they find a better deal earlier.