Birchbox Steps Out From Web With a Store
A banner for the hair salon that once occupied these quarters still hangs outside an abandoned West Broadway storefront in Manhattan. Inside, the 4,500-square-foot duplex space is utterly empty, with no hint of what — if anything — will fill it next. Two young, stylish women emerge from a car-service S.U.V. on a chilly Monday afternoon and open the locked door. They are Katia Beauchamp, 31, and Hayley Barna, 30, founders of the fast-growing online beauty subscription company Birchbox — and now, the latest in a string of successful internet entrepreneurs to try to open an actual store.