Best Buy's Sales Surge After E-Commerce Update
Best Buy hasn't had a whole lot to be happy about in recent memory. In 2012, the company's stock dropped to its lowest price in nine years, and profits seemed to have evaporated. Now, Best Buy has turned its frown upside down through a series of updates to its business plan and renovating its antiquated e-commerce presence. Best Buy revealed its new rewards program last month, and for many customers, the initiative had a familiar ring. "My Best Buy" sounds a lot like "My Macy's" or "My Lowe's."