Best Buy Targets Females in its Growth Plans

As Best Buy faces heightened competition from rivals Wal-Mart and Amazon.com, the largest U.S. electronics retailer is confronting a longstanding disadvantage: fewer women shoppers. Best Buy's customers and worker are overwhelmingly male, a vestige from its days as a seller of speakers and stereo equipment. While Best Buy estimated earlier this year that it commanded roughly 22 percent of U.S. consumer electronics sales, its share of sales to women was just 16 percent, and only 31 percent of store workers are women. Now, the Richfield, Minn.-based retailer is trying to bridge its gender gap.