Best Buy Enables Online Fulfillment From All DCs, Pilots Ship-From-Store

Best Buy is attacking the issue of online out-of-stocks with a two-pronged approach. The retailer has launched a 50-store pilot of ship-from-store fulfillment, and it will enable all its distribution centers — not just those previously allocated to e-commerce — to be able to handle digital orders. "Depending on the months, 2 percent to 4 percent of all of our online traffic doesn't result in a purchase because we don't have the inventory in our distribution centers, and we're telling online shoppers that the item is out of stock," explained Best Buy CEO Hubert Joly.