Benetton Opens New Concept Store in India

Italian fashion retailer Benetton Group S.p.A. has introduced a global retail concept in India, with the opening of a new outlet at Connaught Place in New Delhi. Located at Hamilton House, the design concept blends the retailer's brand identity with the historical elements of the Indian capital. The new Benetton furnishings include big metal or wooden boxes, wardrobes on castors and tables in natural shapes. Rails, shelves and hanging systems resemble large, light, sophisticated 50s-style bookcases, which are designed to showcase Benetton apparel and accessories. Spanning three floors, the store also unveils the new spring/summer collection 2011, which includes