Belk Named the Official Style Quarters of the Dallas Cowboys Cheerleaders
Belk is now the official style destination of the Dallas Cowboys Cheerleaders (DCC). Along with a three-year partnership comes endorsements, appearances and numerous co-branded marketing initiatives such as the iPromise clothing line for the benefit of Susan G. Komen. Belk will also provide the wardrobe for the DCC director, Kelli Finglass, and choreographer, Judy Trammell, as they film season nine of their reality TV show, "Dallas Cowboys Cheerleaders — Making the Team." Auditions and taping for the show start on May 10, and the ladies will wear Belk fashion brands throughout the 2014-2016 football seasons.