bebe stores’ CEO Outlines Turnaround

bebe stores is in the midst of a turnaround plan to get the women's apparel retailer back on track with a laser-like focus on who its customer is and the kind of clothing she's looking to buy. "There have been paradigm shits within the company and they didn’t work," said CEO Jim Wiggett. "So what we did is settle down, go back to our roots, pay attention to who our customer is, pick our lane and stay in it." Wiggett officially became the CEO of bebe in December 2014 after serving as interim CEO for six months.