Apps Alone Don't Make Up a Mobile Strategy

As usage of mobile devices for both digital and physical commerce grows, so does the number of touchpoints for reaching your customers on the portable web. Mobile devices aren't just used for communication anymore; in fact, only 27 percent of time spent on smartphones are devoted to communication (calls, texts, skype), while 60 percent of time is web-based, including web apps, games, social, search, maps, and other activities. So, how many touchpoints are you covering in your mobile strategy?