Apple sues Amazon for use of term 'App store'
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Tags: Marketing, Online Retailing, Retail - Electronics, Specialty Stores According to Bloomberg.com, Apple Inc. is suing Amazon.com Inc., claiming the retailer’s use of the term “App Store” is trademark infringement. On March 18, Apple filed a complaint in a U.S. District Court in northern California, citing trademark infringement and unfair competition. Apple requested a court order to stop Amazon from using the term and for unspecified damages. “Amazon has begun improperly using Apple’s App Store mark in connection with Amazon’s mobile-software developer program,” Apple said in the complaint. Apple’s App Store offers downloads to users of its iPhones, iPods