Apple Pay Struggles With Retailers

A recent study published by market research company Phoenix Marketing International found that 47 percent of all Apple Pay users shopping in a participating store weren't able to use Apple Pay to complete a transaction at least once. The finding reflects one of the biggest stumbling blocks that Apple Pay and its competitors face in trying to get people to adopt mobile payments — the fact that no payment platform can control the experience a customer has when they walk into a brick-and-mortar store. Phoenix surveyed 3,000 people about their smartphone shopping habits.